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04 September 2010 Saturday

Logo design

How we see a logo

We believe that the logo should express the corporate profile of the company in the best way and should be perfect both in artistic and technical vision.

In artistic vision, the logo should be eye-catching and remarkable. From a technical point of view it should for example be applicable to most surfaces like light backgrounds and dark backgrounds. Additionally it should also be applicable on print works, commercial plates, cars and other advertisement materials. Therefore we create logos with many different points of views and test each variation on most of these surfaces.

How we do it

Logo design is the first step of creation of the corporate identity and brand managing. So we try to look as far as we can although we are in the starting phase.

The logo creation period starts with us getting to know you. The more we know about you, the more we can create for others to know you. To do this, we have several meetings, we ask questions, take notes and collect clues.

When we get back to our design studio, we start making drawings on paper. After eliminating some of the designs, we meet you again and bring several drafts.

In logo design, we brainstorm and work together with our client. We make the variations and choose the best one together. What remains is only the finishing touch. Sometimes we catch it in the first, sometimes in the tenth time.

As an additional public influence test, we can send the logo to a database of people from different genders, ages and educational profiles. This includes young and old people, students, businessmen, housewives etc. We make a detailed report about that, which makes clear which opinion people have about your logo.
 
After the logo is decided among other variations, we can design the corporate identity materials like v-cards, letterheads, envelopes, invoices and deliver a full service, on your request.

If you start with a successful logo, at the end you might have a billion dollars valued brand!

Marlet is a service of Marlet Turizm Reklam Organizasyon ve Bilisim Hizmetleri San. Tic. Ltd. Sti.
T: +90 216 386 32 16 - F: +90 216 478 01 39